With globalization and advancements in technology, every industry is committed to keeping up with the changing needs of the market. If well implemented, technology presents significant changes in enhancing business operations. Today, there are wide ranges of technological innovations aimed at improving operations in the finance industry. GreenSky LLC is at the forefront in ensuring it extensively uses technology in the daily business activities.
GreenSky has been in business since 2006, with its headquarters based in Atlanta, Georgia. Over the years, GreenSky is committed to the delivery of high-quality services to clients in the finance world. At GreenSky, clients access extensive technology remedies to banks and financial merchants. Through technology, the financial bodies can effectively offer loans to their clients. Such loans are mainly suitable for home improvement purposes, healthcare, and solar. GreenSky draws its finances from other financial institutions. The Company’s credit program put about 5 billion dollars in circulation from 2012 to 2016.
GreenSky thrives by enrolling merchants to its system who in turn provide items for improving homes and facilitating elective medical procedures. Since it does not generate its operating capital, its popularity at the fintech market section is low.
Business Valuation and Operations
Notably, in 2016 GreenSky raised up to 50 million dollars’ worth of capital. Additionally, a 2 billion lending plan was established in partnership with the Fifth Third Bancorp of Cincinnati in Ohio. As a result, the firm gained a value of 3.6 billion dollars. According to The Wall Street Journal, this value was the key to GreenSky’s title as one of the most valuable private financial business establishments in technology.
GreenSky mainly offers credit cards sup-plantation services for large companies. It seeks to enhance consumer-based spending on specific projects. Additionally, the firm develops a suitable payback period with fixed terms and interest rates. The GreenSky Chief Executive Officer notes that the firm is a technology-based firm and not a bank in competition. Through the SSAE lending program, the firm successfully runs its operations. More of this information is available at GreenSky’s Wikipedia page.
With a team of skilled, committed and experienced executives and employees, GreenSky is ready to lead the financial technology sector.