Sustainability is the controlled consumption of renewable or non-renewable resources that is controlled such that there will still be enough resources for the future consumers – or consumption in the way that the source of goods will have a rate of self-replenishment that is higher than the rate of consumption – to avoid extinction of the resource.
JD.com, or Jingdong (formerly known as 360buy.com) is one of China’s leading e-commerce giants. Jingdong has a strategic retail infrastructure service system that is effective and efficient which puts them on top of their industry ladder. JD.com, under the leadership of Richard Liu Qiangdong, is one of the main competitors of another e-commerce giant: Alibaba of Jack Ma. JD.com / Jingdong is a business that has committed itself to sustainability in their production and business. They value human rights in their working conditions, with proper care and proper insurances for the workers.
One of the most solid testaments that reinforce that JD is a business ran on sustainability is the SARS crisis. When the SARS crisis hit Richard Liu Qiangdong’s business, he immediately halted the physical operations of his brick and mortar stores to minimize physical contact to avoid the viral nature of the virus. This is a manifestation that JD.com and Richard Liu Qiangdong cares for the health and wellness of their employees and even though they are able to work – Richard Liu Qiangdong puts the safety of his employees first. This is sustainability through the value of human life. Read This Article for more information.
Because of Richard Liu Qiangdong and JD.com’s family members – along with their excellence in business and consistency in keeping sustainability in their business. Jingdong was recently awarded with the SEAL Business Sustainability Award. This award is the seal to the stamp that JD.com and Richard Liu Qiangdong are champions of sustainability.
The SEAL Awards are only awarded to businesses who value sustainability and environmental care above all (even more than making a profit). The SEAL Awardees are businesses that are to be looked up to by other businesses and they serve as role models. Other awardees are: Apple, Nike, Samsung, Impossible Foods and Seventh Generation. And now, JD.com is aligned with these sustainable superpowers.