In a radio interview at a California radio station, KCRW, Andy Wirth explains the effects of the drought on California Ski Resorts. The past few winters have affected the businesses, but they have tried to keep them afloat.
After listening to the “Press Play with Madeleine Brand” program, I was able to understand the various challenges that business take. In fact, it is the role of management to safeguard the business against all challenges that come to it.
Andy affirms that it is their role to manage the business against climate and leave a legacy. Learn more about Andy Wirth: http://www.bloomberg.com/research/stocks/private/person.asp?personId=36030954&privcapId=7911768 and www.kcrw.com/people/andy-wirth
When he asked about the issue of profitability as a result of the previous weather conditions, Andy assures the public that they are still profitable despite the adverse weather patterns.
He reiterates that they can still service a few winters and go profitable. However, Andy Whirt reveals that they expect that the coming winters will not be severe like the past few.
The issue of lack of skiing space arose, and he was quick the reveal that Squaw Valley Ski Holdings has over 6,000 square meters of the ski area. They have an extensive skiing area that is still available for the sport. The question that followed was about the future of the business give that they did not have control over the weather.
Andy assured the public and potential clients not to have any doubt because they have plans of making ice for skiing. They have done research together with the University of California, and it is possible to maintain the business in the next many years. The scientific research and results are the future of the resort.
According to Andy Wirth, the El Nino winter is a potential challenge but over the years he has mastered the art of adapting to weather patterns. The experience he has acquired over the years have played a role in his confidence in keeping the business afloat in the worst weather conditions.
Since 2010, Andy Wirth, known as Andy, has maintained a steady business run for Squaw Valley Ski Holdings. He has provided the way regarding decision making and strategic development. There were times when the challenges were tougher, but they can top.
Also, he serves as the sales and marketing president. The marketing strategies they have come up with over time have proven his worth to the business.
In fact, he reveals, in the radio interview at KCRW, that their summer is fully booked. It explains the strategic moves they make to sell their brand in California and other parts of the world.
Andy Wirth ends the interview by explaining that though he did not anticipate to end up dealing with weather challenges.
He affirms that the experiences he acquired while in Northern Mexico have made him a better person. He now manages climatical fluctuations in a better way.